Cecilia Robinson

Founder & Co-CEO
As founder and creator of one of Aotearoa's most successful ever start-ups My Food Bag – Cecilia is one of NZ’s leading entrepreneurs. A serial entrepreneur and innovator, Cecilia is now the founder and Co-CEO of Tend Health.

Cecilia has won more awards than you can shake a stick at (New Zealand Innovator of the Year 2024, Supreme Winner 2017 Women of Influence Awards, Next Magazine Businesswoman of the Year 2014, EY Young Entrepreneur of the Year 2013, HER Businesswoman of the Year 2012 to name a few).

Cecilia founded Au Pair Link and My Food Bag. Following six years as Co-CEO of the food delivery service, Cecilia is now a board member at My Food Bag, Tend Health and Pie Funds. Devoted mum to Thomas, Leila and Charlie, Cecilia is passionate about helping women in business and solving the everyday problems of working mums and dads.

New Zealand Innovator of the Year 2024
Supreme Award 2017 Woman of Influence Award
EY Young Entrepreneur of the Year 2013