Sarah Aldworth

Head of Health Promotion and Marketing
Sarah leads our health promotion, brand and marketing, and works to ensure everyone in New Zealand knows about Tend and how we are changing healthcare for the better.

Having worked client and agency side for more than 20 years Sarah fully understands the pressures of the marketing landscape. Her experience spans brand strategy, brand development and marketing communications across diverse sectors and clients such as; My Food Bag, GlaxoSmithKline, Auckland Airport, Tait Electronics, Stride Property, Chapman Tripp, Firth Concrete, Lyttelton Port, Line 7, Tainui Group Holdings, Rhythm and Vines and Ronald McDonald House.

Driven by strategic brand thinking and an inquisitive nature, Sarah loves looking at businesses both in detail and at a holistic level, understanding key drivers for consumer behaviour.

When she’s not telling people about how amazing Tend is, Sarah can usually be found pottering around her garden or out boating with her husband and two small girls, Francesca and Henrietta.