Enrolled patients
Enrolment is currently available to residents in Auckland, Bay of Plenty and Canterbury. An enrolled patient is someone who has chosen Tend as their primary care provider.

Most of the coverage of The Doctors becoming part of Tend has been about the numbers: 65 clinics, more than 400,000 enrolled patients, $270 million. For those of us who actually deliver the care, a more useful question is who now stands behind the group and what that means for the future of primary care in Aotearoa.
With The Doctors now within the Tend group, iwi investors collectively become Tend's largest shareholders. Ngāi Tahu Holdings and Ngāti Whātua Ōrākei have both substantially increased their shareholdings. Nāti Growth, the investment entity of Ngāti Porou, joins as a shareholder, alongside Ahuahu Group, the investment entity of Te Nehenehenui, which remains a shareholder.
The ownership debate in general practice is usually framed as a binary: clinician owner-operators on one side, corporate consolidation on the other. That framing has sharpened this year with US private equity entering New Zealand primary care at scale and the discomfort colleagues feel about it is not unreasonable. Ownership structures do shape behaviour, and a great deal of that anxiety is about what happens when the people funding general practice have no motives beyond financial return, and no particular reason to still be here in a decade.
The iwi investment in Tend points to a third path: large scale intergenerational, iwi-led local capital invested in primary care as essential community infrastructure.
We are all aware of the state of primary care: capitation lagging well behind the cost of delivering care, critical workforce shortages, persistent inequities and workloads that are not sustainable. None of this is solved by clinicians working harder. It requires sustained investment in workforce, systems and access, on timelines considerably longer than a funding or electoral cycle, or a private equity return period.
Iwi investors take a generational view. They manage assets on behalf of whānau across generations, under mandates that weigh social and cultural outcomes alongside commercial return. When they increase their funding in primary care, they are making a judgement that well-functioning general practice is infrastructure their mokopuna will depend on.
This is active ownership rather than passive capital, with iwi investors playing a role in governance and strategy. Tend’s board now includes Stephen McKernan QSO, former Director-General of Health, and Tim Fitzgerald, both representing Ngāi Tahu Holdings, bringing deep health system leadership and iwi commercial governance directly into decision-making.
The argument that ownership and health outcomes are connected, that who holds the assets shapes whose needs get prioritised, is not new. Māori health leaders have been making it for years, largely in the context of iwi and Māori provider organisations. What is different here is the scale at which it is now being tested in mainstream general practice. Such a significant investment clearly comes with an expectation that equity of access and hauora Māori outcomes will be measured and reported at the top table.
For clinicians at The Doctors, the answer is that very little changes immediately, and that is deliberate.
Tend has completed fourteen clinic integrations. The clearest lesson from those is that technology is not the hard part. Asking a GP who has spent fifteen years building their own rhythms with their own team to change is a psychological challenge before it is a technical one, and we have learned to treat it that way.
Shared digital platforms, patient records, and clinical standards are part of the long-term picture, but this is a multi-year programme staged clinic by clinic rather than a switch to be flicked. Some clinics will operate much as they do today for years. Where a clinic does integrate, it will do so with the structured preparation and ongoing support those fourteen integrations have taught us.
Most importantly, local teams remain local, and the things that define high quality general practice - trusted relationships, continuity of care, clinical excellence and patient access - don't change.
This places a substantial part of New Zealand general practice in the hands of long-term owners who think in generations and who are deeply invested in the health and wellbeing of the people of Aotearoa.
The measure of it will be ordinary and gradual: whether access improves for the patients who currently struggle to get it, whether quality of care is lifted, whether clinicians find the work more sustainable and ultimately whether that meaningfully shifts the needle on health outcomes.
That is also what our iwi partners have looked at closely. They have undertaken their own due diligence, tested the model and the outcomes, and made the decision to invest based on what they found.
Because the early signs from the existing Tend network are encouraging. Wait times in integrated clinics have fallen. Māori and Pasifika enrolments are up. Arataki's Bay of Plenty practices recorded a 24-month fully immunised rate of 90 per cent against a regional average of 76 per cent.
Those are the things we should judge any provider on, whoever owns them.
Image credit: Amalia Reweti (Ngāti Whātua Ōrākei)